Out for Value (clip 1)
Department Store in 1930s Aberdeen
- Description
- Questions & Activities
- Clip Details
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Description
A promotional film for the Aberdeen department store Isaac Benzie, it shows a family in their home before setting of for a day's shopping in the store, visiting many of its various departments. This clip shows the fictional Mackenzie family and friend leaving home, being waved off by the maid and chauffeur driven to Benzies Department Store. The children are left at the toy department whilst the ladies go for coffee. After coffee the ladies have the latest style the 'Marcel Wave' at the hairdressing department.
Questions & Activities
Questions
- How would you describe the Mackenzie family? Do you think they were a typical Aberdeen family from the 1930s?
- Who made this film and why?
- How has the experience of shopping changed (think about location, service, time etc.)?
- What do you notice about the different types of transport in the film?
- How is the store presented to attract customers?
Activities
History: Research the development of department stores from the late nineteenth century?
History: How many independent department stores are there in Scotland today?
Geography: Research the location of Issac Benzie's Store in Aberdeen, what is there now?
Media Studies: What are the strengths and weaknesses of this film as an advert? Compare techniques used in a modern TV advert for a department store?
Social Studies: What sort of toys do you see? Are they like toys you play with now?
Clip Details
| Record Id | 007-000-000-261-C |
|---|---|
| Resource Rights Holder | Out of copyright |
| Project Ref | 2152 |
| Date | c.1931 |
| Genre | Promotional |
| School Subject | History, Social Studies, Geography, Media Studies, Health and Wellbeing |
| Who | Isaac Benzie's Department Store (sponsor), Jay's Film Service (production company) |
| Where | Aberdeen |
| Clip Length | 6:52 |
| Film Length | 12:00 |