Questions:

• Who is the advert aimed at?
• Who is in the advert?
• Where are the men?
• Study the first shot: what impression of this family is created by the objects and lighting?
• What is the advert selling and how does it do so?
• What are the selling points made about the products shown?
• How do they make the prices appear?
• What does the music suggest?

Activities:

Health and Wellbeing / Media Studies: Research brands, packaging, imagery of these products then and now.

Maths: Research prices of foods then and now relative to salaries and inflation.

Health and Wellbeing: Create your own brand image for a food product.

Media Studies / Health and Wellbeing: Compare and contrast with modern Co-op branding and selling points.

Social History: These adverts were from a ten year period from 1959-1969, what differences do you notice from the earliest two to the latest?

Media Studies / Music: Strip away the soundtrack and create a new jingle and voice-over for a modern audience.

Media Studies: Research the modern cost of the products from Come Co-operative Shopping, Australia Week and Save in 1969 (or similar products).

Media Studies: Create a modern advert for them using Windows Moviemaker or iMovie - include a voice-over, you can even use a similar accent to the ones used in the adverts.

Record details

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