Australia Week - Co-op promotional campaign for Australian food products

Co-operative advertisement promoting foods for an Australian themed week. Foods include Ardmona canned peaches and pears, Lofty Peak Flour, Pioneer Custard, SP sauces, tomato ketchup and Australian canned meat. The advert features a female presenter speaking in received pronunciation wearing an Australia hat to encourage you to buy the foods promoted with your shopping.

Black and white, Sound

Length of clip: 0:49
Length of original film: 0:49

View film strip:

Open

Questions:

Explain which advert best appeals to you and why - least appeals and why?
Who do we see in the advert for Australia Week, Come Co-operative Shopping and Save in 1969 and is there a reason for this?
These adverts were from a ten year period from 1959-1969, what differences do you notice from the earliest two to the latest?
Why was eating so much margarine seen as a good thing in the 1950s but not today?
Is the actress the right one for the advert and why?
How stereotypical is she as a presenter and why does she use such formal proper English (received pronunciation)?
What similarities do these adverts have with modern adverts?
Which one of these adverts is particularly Scottish?
What roles do women have in these adverts?
How do these adverts become increasingly complex over the decades?
Think about: language, Sound, camera, anchoring, captions, shots, lighting, slogans, technical codes, typography.

Activities:

Media Studies / Music: Strip away the soundtrack and create a new jingle and voice-over for a modern audience.

Health and Wellbeing / Media Studies: Research the modern cost of the products from Come Co-operative Shopping, Australia Week and Save in 1969. Create a modern advert for them using Windows Moviemaker or iMovie - include a voice-over, you can even use a similar accent to the ones used in the adverts.

Geography / Media Studies / Health and Wellbeing: Research the origin of well known products and create a modern co-operative advert for a themed week of your own (e.g. French week, German week).

Social History: Watch the five adverts without knowing anything about them and put them in the order by the time you think they were made and explain why.

Health and Wellbeing: Research how eating habits have changed.

Art and Design / ICT / Health and Wellbeing: Imagine you have travelled back in time - create a poster/advert to educate someone from the 1950s about healthy eating using knowledge we have nowadays.

Record details

To search for related items, click any highlighted text below.

Record ID:	007-000-000-181-C
Resource Rights Holder:	By kind permission of The Co-operative Group Limited
Related Records:	Counter Courtesy (clip) Hendry's Cola Save in 1969 Come Co-operative Shopping Margarine Cartoon Orchid Butter Unitas Oats Meet the Stars Chemical Sundries Department (clip 2) Co-op 'Lofty Peak Flour' advertisements Co-op Adverts from the 1950s and 1970s Pathfinder Pack on Advertising Detectives (Feature Resource) Pathfinder Pack on The Co-operative Movement (Feature Resource for Primary Schools)
Project Ref:	0993
Date:	1959
Genre:	Advert
Subject:	Language, Technologies, Expressive Arts, English, Literacy, Health and Wellbeing, Media Studies, Geography (Curriculum for Excellence)
Who:	Scottish Co-operative Wholesale Society (sponsor)
Where:
Event:	Australia Week
References:	www.visit4info.com.

< 1 of 1 > Back

Glow users must log-in using the following link:

Glow Log In

Shibboleth users can use the following link:

Shibboleth Log In

Other users log-in entering their username and password below:

Bookmark