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Orchid Butter - TV advert from 1965

An advert for the Co-operative's Orchid butter, with shots of children eating bread and butter.

Black and white, Sound

Length of clip: 0:41
Length of original film: 0:41

View film strip:
Thumbnail. Click to view full image

Questions:

  • Which advert appeals to you most and why - least appeals and why?
  • Who do we see in the advert for Australia Week, Come Co-operative Shopping and Save in 1969 and is there a reason for this?
  • These adverts were from a ten year period from 1959-1969, what differences do you notice from the earliest two to the latest?
  • Why was eating so much margarine seen as a good thing in the 1950s but not today?
  • Why would you not be allowed to call this product butter today?

Activities:

Media Studies / Music: Strip away the soundtrack and create a new jingle and voice-over for a modern audience.

Media Studies / Music: Create your own soundtrack for the Margarine Cartoon - use objects found round the classroom to make sound effects.

Media Studies: Research the modern cost of the product from Come Co-operative Shopping, Australia Week and Save in 1969. Create a modern advert for them using Windows Moviemaker or iMovie - include a voice-over, you can even use a similar accent to the ones used in the adverts.

Geography / Health and Wellbeing: Research the origin of well known products and create a modern co-operative advert for a themed week of your own (e.g. French week, German week).

Social History / Health and Wellbeing:Watch the five adverts without knowing anything about them and put them in the order the time you think they were made.

Health and Wellbeing: Research how eating habits have changed.

Art and Design / Social History: Imagine you have travelled back in time - create a poster/advert to educate someone from the 1950s about healthy eating using knowledge we have nowadays.

Record details

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Record ID: 007-000-000-187-C
Resource Rights Holder: By kind permission of The Co-operative Group Limited
Related Records:
Project Ref: 1021
Date: 1965
Genre: Advert
Subject: Language, Technologies, Expressive Arts, English, Literacy, Health and Wellbeing, Media Studies, Geography, Social History (Curriculum for Excellence)
Who: Scottish Co-operative Wholesale Society (sponsor)
Where: Glasgow
Event: (Food advertising)
References:
  • www.visit4info.com.  
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