Drink and Drive Commercials (clip 1) - A major change in the law

Cinema commercials portraying the hazards of drinking and driving. This clip opens with a shot of a newspaper with close-ups of Ministry of Transport warning concerning the hazards and penalties of drinking and driving, with the headline "The Test is coming"; a breathalyser tube is placed by the print: "Now you really can't ask a driver to have another drink"

Black and white, Sound

Length of clip: 0:15
Length of original film: 04:10

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Questions:

What does this film suggest are the consequences of drink driving?
How many shots are there in the film? Do any of them move in any way?
When was the film made? Why was this film made at this particular time?
What do you think of the slogan?

Activities:

Media Studies / Health and Wellbeing: Study drink drive ads now and compare. How have the messages changed?

Gender Studies / Social History: Study the image created of the man, what impression is created of his lifestyle, character, class?

Health and Wellbeing: Research development of drink drive laws over time.

Health and Wellbeing: What are the effects of drink on the body (Int 1 Biol)?

Media Studies / Health and Wellbeing: Invent a new slogan to discourage drink driving.

Record details

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Record ID:	007-000-000-209-C
Resource Rights Holder:	Courtesy of the British Film Institute
Related Records:	Drink and Drive Commercials (clip 2) Drink and Drive Commercials (clip 3) Drink and Drive Commercials (clip 4) Dying of Thirst (clip)
Project Ref:	1107
Date:	1965
Genre:	Public information, advertising
Subject:	Health and Wellbeing, Media Studies, Social History, Gender Studies (Curriculum for Excellence)
Who:
Where:	Edinburgh (City Centre)
Event:
References:

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