Drink and Drive Commercials (clip 2) - A major change in the law

Cinema commercials portraying the hazards of drinking and driving. This series of ads shows people drinking in different locations and then being faced by the choice of whether to drive home or call a cab.

Black and white, Sound

Length of clip: 0:15
Length of original film: 04:10

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Questions:

When was this film made?
How many shots are there in the film? Do any of them move in any way?
What atmosphere is created by the music?
What are the messages about alcohol in this film and how are they different from ad 1?
Would you like to be at this party?
What impressions are created of the young people, their lifestyle, character, class?
What do you think of the slogan?

Activities:

Media Studies / Health and Wellbing: Study drink drive ads now and compare. How have the messages changed?

Media Studies / Social History: Study the image created of the man, what impression is created of his lifestyle, character, class?

Health and Wellbeing: Research development of drink drive laws over time.

Health and Wellbeing: What are the effects of drink on the body (Int 1 Biol)?

Media Studies: Invent a new slogan to discourage drink driving.

Record details

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Record ID:	007-000-000-211-C
Resource Rights Holder:	Courtesy of the British Film Institute
Related Records:	Drink and Drive Commercials (clip 1) Drink and Drive Commercials (clip 3) Drink and Drive Commercials (clip 4) Dying of Thirst (clip) Pathfinder Pack on The Swinging Sixties (Feature Resource)
Project Ref:	1107
Date:	1965
Genre:	Public information, advertising
Subject:	Health and Wellbeing, Media Studies, Gender Studies, Social History (Curriculum for Excellence)
Who:
Where:	Edinburgh Living room (party)
Event:
References:

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