Drink and Drive Commercials (clip 4) - A major change in the law

Cinema commercials portraying the hazards of drinking and driving. This advert shows a man being breathalysed after a fender bender and being taken to court.

Black and white, Sound

Length of clip: 0:39
Length of original film: 04:10

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Questions:

What technology and science do we see? What kind of shots are used to show them?
What do you think of the slogan?
What are the messages about drink driving?

Activities:

Health and Wellbeing: Research sanctions for drink driving now; are they stronger or weaker (relative to average salary etc)?

Health and Wellbeing: Invite police in to explain current drink tests and sanctions.

Science: Research the chemistry of drink and drug tests.

Social History: What impressions do the 4 Drink Drive ads give of life in the sixties?

Media Studies / Art and Design / PSE: Invent a new slogan to discourage drink driving. Then design a campaign with posters leaflets and TV advertisements.

Record details

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Record ID:	007-000-000-215-C
Resource Rights Holder:	Courtesy of the British Film Institute
Related Records:	Drink and Drive Commercials (clip 1) Drink and Drive Commercials (clip 2) Drink and Drive Commercials (clip 3) Dying of Thirst (clip)
Project Ref:	1107
Date:	1965
Genre:	Public information, advert
Subject:	Health and Wellbeing, Media Studies, Science, Social History (Curriculum for Excellence)
Who:
Where:	Edinburgh
Event:
References:

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