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Cashmere is Scottish (clip 3)

Promotional film for Scottish Cashmere producers

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Cashmere wool obtained from Mongolia is spun and knitted at Scottish mills into cashmere knitwear for Pringle, Ballantyne, Braemar and Glenmac. In this clip we see a young Joanna Lumley modelling the luxurious knitwear. A couple in a sports car race through the highlands and then get out and admire the view - modelling knitwear.

Questions & Activities


  • Consider whether cashmere could be used in the making of a school uniform.
  • What types of setting are used and why are they using these?
  • What kinds of stereotypes can you see in the clip?
  • What locations would you use to show a different side of Scotland?


Art and Design: Design a cashmere school uniform.

Geography: List all the places cashmere is exported to.

Enterprise / Business /Art & Design: Design a Scottish product. Which locations would you use to promote your product?

Art and Design / ICT / Media Studies: Choose different stills to produce a calendar or brochure about Scotland.

Clip Details

Record Id 007-000-000-103-C
Resource Rights Holder Courtesy of Dawson International plc
Project Ref 0578
Date 1973
Genre Promotional, Corporate
School Subject ICT, Art and Design, Geography, Media Studies
Subject Matter Enterprise
Who Abel Goddman (director), Joanna Lumley (model), Martin Kane Production (production company)
Where Scotland
Event Product launch
Attributes Colour, Sound
Clip Length 3:12
Film Length 17:00