Save in 1969
An advert showing a selection of co-op products
- Questions & Activities
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A Co-operative advert showing a selection of food offers available in 1969 including Heinz Soup, Del Monte Pineapple slices and Golden Ball Marmalade. The advert features a 1960s housewife and her daughter as they arrive home with the shopping.
Questions & Activities
- Who is the advert aimed at?
- Who is in the advert? Why?
- Freeze and study the first shot: what impression of this family is created by the objects, setting, costumes and lighting?
- What is the advert selling and how does it do this?
- What are the selling points made about the products shown?
- Why are the prices different from the form of counting we use today?
Create a visual comparison of the brands, packaging and imagery of these products then and now.
Research the prices of foods then and now relative to salaries and inflation.
Create your own brand image for a food product.
Compare and contrast with modern Co-op branding and advertising.
Calculate the modern cost of the products from Come Co-operative Shopping, Australia Week and Save in 1969 (or similar products).
Create a modern version of this advert.
|Resource Rights Holder
|By kind permission of The Co-operative Group Limited
|Expressive Arts, Health and Wellbeing, Literacy, Media Studies, Numeracy, Mathematics, Social Studies
|Marketing, Advert, Food, Family
|Co-operative Wholesale Society (supermarket)
|Black and White, Sound