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Come Co-operative Shopping

Advert from the mid 1960s

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Description

A Co-operative advert showing a selection of offers for the spring sale including soup, tea, marmalade and hand towels.

Questions & Activities

Questions

  • Does this advert appeal to you? Why or why not?
  • This advert moves forward quickly. Analyse it by breaking down the shots and discussing the purpose of each one.
  • How similar or different is the packaging of the products displayed to the same products sold in the Co-op today?
  • Compare this advert to other Co-operative adverts over the period 1959-1969. What differences do you notice between the earliest two to the latest?

Activities

Recreate this advert for a modern audience.

Research and experiment with product design for one of the products featured in the advert. Can you improve on the packaging and design?

Clip Details

Record Id 007-000-000-119-C
Resource Rights Holder By kind permission of The Co-operative Group Limited
Project Ref 0660
Date 1966
Genre Advert
School Subject Art and Design, English, Health and Wellbeing, Literacy, Media Studies, Technologies
Subject Matter Advert, Food, Marketing
Who Scottish Co-operative Wholesale Society (sponsor)
Where Glasgow
Attributes Black and White, Sound
Clip Length 0:29
Film Length 00:29
© Archive film content and stills licensed by National Library of Scotland and other rights holders. Other Website Content Copyright Creative Scotland.
All Rights Reserved.
Creative Scotland, The Lighthouse, Mitchell Lane, Glasgow G1 3NU