You appear to be using a browser that is no longer supported. You may find that you are unable to use all features on the site. We recommend upgrading or changing your browser, if possible.
Skip to main content
Search... Open this section

Orchid Butter

TV advert from 1965

  • Print All


An advert for the Co-operative's Orchid margarine, with shots of children eating bread and butter.

Questions & Activities


  • What are the selling points made for this margarine?
  • What does this advert tell you about the product?
  • Who is the advert aimed at?
  • Why was eating margarine seen as a good thing for children in the 1960s but is not considered healthy today?


Recreate the family scene shown in the advert. Create a drama about the sister, brother and mother.

Research how eating habits have changed for children since this advert was made. Make a presentation using clips to illustrate your points.

Imagine you have travelled back in time - create a poster/advert to educate a family from the 1960s about healthy eating using knowledge we have nowadays.

Clip Details

Record Id 007-000-000-187-C
Resource Rights Holder By kind permission of The Co-operative Group Limited
Project Ref 1021
Date 1965
Genre Advert
School Subject Drama, Expressive Arts, Health and Wellbeing, Media Studies, Social Studies
Subject Matter Advert, Food, Family, Marketing
Who Scottish Co-operative Wholesale Society (sponsor)
Where Glasgow
Attributes Black and White, Sound
Clip Length 0:41
Film Length 0:41