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Drink and Drive Commercials (clip 4)

A major change in the law

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Description

Cinema commercials portraying the hazards of drinking and driving. This advert shows a man being breathalysed after a fender bender and being taken to court.

Questions & Activities

Questions

  • What technology and science do we see? What kind of shots are used to show them?
  • What do you think of the slogan?
  • What are the messages about drink driving?

Activities

Health and Wellbeing: Research sanctions for drink driving now; are they stronger or weaker (relative to average salary etc)?

Health and Wellbeing: Invite police in to explain current drink tests and sanctions.

Science: Research the chemistry of drink and drug tests.

Social History: What impressions do the 4 Drink Drive ads give of life in the sixties?

Media Studies / Art and Design / PSE: Invent a new slogan to discourage drink driving. Then design a campaign with posters leaflets and TV advertisements.

Clip Details

Record Id 007-000-000-215-C
Resource Rights Holder Courtesy of the British Film Institute
Project Ref 1107
Date 1965
Genre Public Information, Advert
School Subject Health and Wellbeing, Media Studies, Science, Social History
Where Edinburgh
Attributes Black and White, Sound
Clip Length 0:39
Film Length 04:10
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