Drink and Drive Commercials (clip 4)
A major change in the law
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Cinema commercials portraying the hazards of drinking and driving. This advert shows a man being breathalysed after a fender bender and being taken to court.
Questions & Activities
- What technology and science do we see? What kind of shots are used to show them?
- What do you think of the slogan?
- What are the messages about drink driving?
Health and Wellbeing: Research sanctions for drink driving now; are they stronger or weaker (relative to average salary etc)?
Health and Wellbeing: Invite police in to explain current drink tests and sanctions.
Science: Research the chemistry of drink and drug tests.
Social History: What impressions do the 4 Drink Drive ads give of life in the sixties?
Media Studies / Art and Design / PSE: Invent a new slogan to discourage drink driving. Then design a campaign with posters leaflets and TV advertisements.
|Resource Rights Holder||Courtesy of the British Film Institute|
|Genre||Public Information, Advert|
|School Subject||Health and Wellbeing, Media Studies, Science, Social History|
|Attributes||Black and White, Sound|