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Out for Value (clip 1)

Department Store in 1930s Aberdeen

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Description

A promotional film for the Aberdeen department store Isaac Benzie, it shows a family in their home before setting of for a day's shopping in the store, visiting many of its various departments. This clip shows the fictional Mackenzie family and friend leaving home, being waved off by the maid and chauffeur driven to Benzies Department Store. The children are left at the toy department whilst the ladies go for coffee. After coffee the ladies have the latest style the 'Marcel Wave' at the hairdressing department.

Questions & Activities

Questions

  • How would you describe the Mackenzie family? Do you think they were a typical Aberdeen family from the 1930s?
  • Who made this film and why?
  • How has the experience of shopping changed (think about location, service, time etc.)?
  • What do you notice about the different types of transport in the film?
  • How is the store presented to attract customers?

Activities

History: Research the development of department stores from the late nineteenth century?

History: How many independent department stores are there in Scotland today?

Geography: Research the location of Issac Benzie's Store in Aberdeen, what is there now?

Media Studies: What are the strengths and weaknesses of this film as an advert? Compare techniques used in a modern TV advert for a department store?

Social Studies: What sort of toys do you see? Are they like toys you play with now?

Clip Details

Record Id 007-000-000-261-C
Resource Rights Holder Out of copyright
Project Ref 2152
Date c.1931
Genre Promotional
School Subject History, Social Studies, Geography, Media Studies, Health and Wellbeing
Who Isaac Benzie's Department Store (sponsor), Jay's Film Service (production company)
Where Aberdeen
Clip Length 6:52
Film Length 12:00
© Archive film content and stills licensed by National Library of Scotland and other rights holders. Other Website Content Copyright Creative Scotland.
All Rights Reserved.
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