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Seeing is Believing

Sausage making in 1930s Glasgow

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This advertising film made for George Guthrie Butcher in Glasgow shows how sausages are made. Shots include the butcher cutting up the beef, mechanical mincing, sausage skin being filled and links created; a woman in the shop buying sausages; cooking the sausages and serving them to the family. The end title states: "Golly, Guthrie's sausages are good - why not take home Guthrie's sausages". The film was screened in the shop window in Maryhill Road until crowds gathering outside on the pavement spilled over into the road and the police objected.

Questions & Activities


  • How many different types of sausage can you name?
  • What is he adding to the mince?
  • Where do you think this film was shown?
  • What is the price of the sausages in the film?
  • What would be the price today?
  • What do you think an average family meal would be like in the 1930s?


Food / Health and Wellbeing: Find out what sausages are made of. Why is it important to cook sausages for a long time?

Food / Health and Wellbeing: Create a recipe for sausages (eg. ingredients/vegetarian), make the sausages, then cook them and share with the class. Discuss how they taste.

Business / Enterprise: Create a sausage recipe book and marketing campaign to sell it through your school.

Media Studies: How is the message reinforced throughout the film using the footage and the inter-titles?

English / Media Studies: Write down the different stages that are happening. Why is this demonstrating quality?

Media Studies / Music: Add a soundtrack in the style of a well-known modern food retailer.

Media Studies: Make your own sausage advert.

Clip Details

Record Id 007-000-002-061-C
Resource Rights Holder National Library of Scotland
Project Ref 0437
Date 1931
Genre Advertising
School Subject Health and Wellbeing, Technologies, Media Studies, Music
Subject Matter Food, Business, Enterprise
Who George Guthrie & Son Butchers (Sponsor), Ronald L Jay (Director)
Where Maryhill, Glasgow
Attributes Black and White, Silent
Clip Length 4:21
Film Length 04:21