Travelpass – it's just the ticket (clip 1)
Promotional film for the Highland Board's "Rover" ticket.
- Questions & Activities
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A promotional film that shows two young women travelling about Scotland in the Nineteen Seventies using the Highland Board's “Rover” ticket. This first clip shows our two heroines travelling in a railway train where they are first spotted by two young men in a sports car. These keen young men then chase them around the country and try to persuade them to give up public transport and join them in their sports car.
Questions & Activities
- How is the idea of romance used to sell the idea of the Travelpass?
- How do the filmmakers show that trains are more reliable?
- What kinds of transport can you see?
- What are the advantages or disadvantages of different types of travel?
Business / Modern Studies / Media Studies: The advert seems to be selling freedom to sell the Travelpass. Research how lifestyle is used to sell holidays of different kinds as well as other products and brands we often take at face value.
Advertising / Media Studies / Modern Studies / Moving Image Education: Advertisers know that our attention span for watching advertisements is decreasing. Download both clips from this film and recut the footage into a modern one-minute TV advert that would sell a similar product today. Are there any aspects of the story you would change or remove to satisfy the sensitivities of a modern audience?
|Resource Rights Holder||Courtesy of Highlands and Islands Enterprise|
|School Subject||Media Studies, Religious and Moral Education, Geography, Mathematics, Modern Studies, Moving Image Education|
|Subject Matter||Rivers and Coasts|
|Who||Murray Grigor (director), Viz Ltd (production company)|
|Where||Highlands, John O'Groats, Man of Hoy, Scrabster, Stom Island, Stromness, Tarbet, Ullapool|