You appear to be using a browser that is no longer supported. You may find that you are unable to use all features on the site. We recommend upgrading or changing your browser, if possible.
Skip to main content
Search... Open this section

National Savings Trailer

Patriotic Wartime Savings Advert

  • Print All


A National Savings trailer from World War Two featuring an animated sequence of a cartoon coin 'Bob' with a 'karaoke-style' bouncing ball to 'sing along to' encouraging people to save money during the war. The words to the song are: "Make your aim a bob in the pound A bob in the pound today Save and lend one in twenty Mind how you spend You'll find nineteen more than plenty Play the game and rally around A bob in the pound from your pay You'll be glad in the brighter days tomorrow That you learned to save today"

Questions & Activities


  • What is a 'bob'?
  • What is the shilling?
  • Would this advert make you save?
  • How does the bouncing ball contribute to the effectiveness of the advert?
  • Which iconic technologies from WWII are shown in the film?


Social Studies / Technologies / Personal finance: Discuss why savings are important. Make a rap or a jingle for saving and create your own animated savings character.

Home Front: Research how much a 'bob' was in real terms and how important National Savings were to the war effort. When did Britain pay of its WWII debts?

English / Poetry: Make a film of a poem and use a bouncing ball to illustrate the rhythm.

Clip Details

Record Id 007-000-002-193-C
Resource Rights Holder National Library of Scotland
Project Ref 1439
Date 1943
Genre Advertisement
School Subject English, History, Modern Studies, Mathematics, Social Studies, Media Studies
Subject Matter Finance
Who National Savings (sponsor)
Event Advertisement, Money, Savings
Attributes Black and White, Sound
Clip Length 1:09
Film Length 1:09