From the Projection Box
Cinema advertising film for Cadbury's Chocolate
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An early example of a modern narrative advert, suggestive of romantic interest between the projectionist and one of the chocolate sellers. The advert features different views of a 1930s cinema.
Questions & Activities
- Where was this film shown?
- When was it probably shown?
- Why was there no smoking in the projection box?
- How many familiar advertising techniques can you identify in this film?
- What is the sales message of the film?
- What brand can you see being advertised?
English: Write sequels to this advertisement as the romance in the projection box heats up.
Computer Studies: Update the soundtrack and write dialogue for the romance between the projectionist and the usherette.
English / Drama: Back in the 1930s the cinema was the dominant focus of popular entertainment. Write a sitcom idea based around the characters in an old fashioned cinema.
Media Studies / Engl;ish: Carry out a detailed comparison between this advertisement and a similar advertisement today. Note such things as the use of semiotic techniques and the placement of logos.
|Resource Rights Holder
|National Library of Scotland
|Advert, Cinema Advert
|English, Business Studies, Computing Science, Media Studies
|Black and White, Silent