You appear to be using a browser that is no longer supported. You may find that you are unable to use all features on the site. We recommend upgrading or changing your browser, if possible.
Skip to main content
Search... Open this section

From the Projection Box

Cinema advertising film for Cadbury's Chocolate

  • Print All


An early example of a modern narrative advert, suggestive of romantic interest between the projectionist and one of the chocolate sellers. The advert features different views of a 1930s cinema.

Questions & Activities


  • Where was this film shown?
  • When was it probably shown?
  • Why was there no smoking in the projection box?
  • How many familiar advertising techniques can you identify in this film?
  • What is the sales message of the film?
  • What brand can you see being advertised?


English: Write sequels to this advertisement as the romance in the projection box heats up.

Computer Studies: Update the soundtrack and write dialogue for the romance between the projectionist and the usherette.

English / Drama: Back in the 1930s the cinema was the dominant focus of popular entertainment. Write a sitcom idea based around the characters in an old fashioned cinema.

Media Studies / Engl;ish: Carry out a detailed comparison between this advertisement and a similar advertisement today. Note such things as the use of semiotic techniques and the placement of logos.

Clip Details

Record Id 007-000-002-235-C
Resource Rights Holder National Library of Scotland
Project Ref 1909
Date 1938-1939
Genre Advert, Cinema Advert
School Subject English, Business Studies, Computing Science, Media Studies
Who Cadburys (advertiser)
Attributes Black and White, Silent
Clip Length 1:22
Film Length 1:22