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Dumfries Cinema Adverts

Cinema adverts from circa 1935 for various local businesses in Dumfries

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A series of animated and illustrated adverts for shops and services in the Dumfries area. The adverts promote a variety of local shops and businesses but were probably produced in one of the UK's major cities. This collection includes black and white, silent adverts for: The Eden Vale Dairies Ltd. Beacon's Brown Bread J Gibson & Son, Butchers Johnstone & Brown, house furnishers Percy Brothers, electrical and wireless retailers Thomson Brothers, bakers J Scott & Son, tailors

Questions & Activities


  • What is effective about these adverts and this style of animation?
  • What are the biggest differences between advertising then and now?
  • What can you tell about Dumfries society in circa 1935 from these adverts?


Make an advert for a modern product using this 'retro' style of simple graphic animation and explain why you have chosen this particular product.

Look at your local high street and list the number of independent businesses. Create a simple animated advert for one of these.

Discuss which aspects of the adverts are the same and how adverts have changed.

Choose the advert in the collection that interests you most. Tell what is being advertised, then look at the number of shots or graphic transformations and explain its meaning and the way it works in terms of representation, visual puns, symbols, metaphors, etc. Then repeat the exercise with a modern advert.

Clip Details

Record Id 007-000-002-151-C
Resource Rights Holder National Library of Scotland
Project Ref 0956
Date 1935c
Genre Advertising
School Subject Business Studies, Media Studies, Craft and Design, Graphic Communication, History
Subject Matter Advertising, Enterprise
Where Dumfries
Event Entertainment
Attributes Black and White, Silent
Clip Length 2:06
Film Length 2:06