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Fraserburgh Local Cinema Adverts

Animated advertising from 1931

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A series of animated and illustrated adverts for shops and services in the Fraserburgh area. The adverts promote a variety of local shops and businesses but were probably produced in one of the UK's major cities.

Questions & Activities


  • What is effective about these adverts and this style of animation?
  • Why does the sea feature so much in these advertisements?
  • What are the biggest differences between advertising then and now?
  • What can you tell about Fraserburgh society in 1931 from these adverts?
  • Can you spot similarities in the artwork to the well-known characters Popeye and Olive Oyl?


Make an advert for a modern product using this 'retro' style of simple graphic animation and explain why you have chosen this particular product.

Look at your local high street and list the number of independent businesses. Create a simple animated advert for one of these.

Discuss which aspects of the adverts are the same and how adverts have changed.

Choose the advert in the collection that interests you most. Tell what is being advertised, then look at the number of shots or graphic transformations and explain its meaning and the way it works in terms of representation, visual puns, symbols, metaphors, etc. Then repeat the exercise with a modern advert.

Clip Details

Record Id 007-000-002-403-C
Resource Rights Holder National Library of Scotland
Date 1931 (year of production)
Genre Advert
School Subject Business Studies, Media Studies, Craft and Design, Graphic Communication, History
Subject Matter Advertising, Enterprise
Where Fraserburgh
Event Entertainment
Attributes Black and White, Silent
Clip Length 5:50
Film Length 5:50