Drink and Drive Commercials (clip 1)
A major change in the law
- Description
- Questions & Activities
- Clip Details
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Description
Cinema commercials portraying the hazards of drinking and driving. This clip opens with a shot of a newspaper with close-ups of Ministry of Transport warning concerning the hazards and penalties of drinking and driving, with the headline "The Test is coming"; a breathalyser tube is placed by the print: "Now you really can't ask a driver to have another drink"
Questions & Activities
Questions
- What does this film suggest are the consequences of drink driving?
- How many shots are there in the film? Do any of them move in any way?
- When was the film made? Why was this film made at this particular time?
- What do you think of the slogan?
Activities
Media Studies / Health and Wellbeing: Study drink drive ads now and compare. How have the messages changed?
Gender Studies / Social History: Study the image created of the man, what impression is created of his lifestyle, character, class?
Health and Wellbeing: Research development of drink drive laws over time.
Health and Wellbeing: What are the effects of drink on the body (Int 1 Biol)?
Media Studies / Health and Wellbeing: Invent a new slogan to discourage drink driving.
Clip Details
| Record Id | 007-000-000-209-C |
|---|---|
| Resource Rights Holder | Courtesy of the British Film Institute |
| Project Ref | 1107 |
| Date | 1965 |
| Genre | Public Information, Advertising |
| School Subject | Health and Wellbeing, Media Studies, Social History, Gender Studies |
| Where | Edinburgh |
| Attributes | Black and White, Sound |
| Clip Length | 0:15 |
| Film Length | 04:10 |