Advert for a soft drink
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A soft drink advert for Hendry's Cola - the Co-operative's Cola, featuring a dancing couple.
Questions & Activities
- What other brands of Cola can you think of? What is the difference in price between the brands and why do you think this is?
- Think of any modern jingles you know - can you sing them?
- What impact do jingles make on the audience?
- What differences are there between the music in this advert and the Unitas Oats advert?
- Who is each advert aimed at and how do you know?
- How is the brand established in each advert?
- How does the music work with the visuals to appeal to the target audience?
- How does the advertiser use language or typography to anchor the advert?
- What do you think the advertiser wants you to think, know, feel about each product (find out more about 'connotation')?
Record your own modern jingle over the top of one of the adverts - remember to include a catchy final line.
Find images of posters from the 1950s. Analyse the design by discussing the fonts, illustrations and colours used.
Design a 1950s or 1960s - style poster for Unitas Oats or Hendry's Cola - remember to aim your poster at the right audience.
Produce your own advert using either live action or animation.
|Resource Rights Holder||By kind permission of The Co-operative Group Limited|
|School Subject||Art and Design, Expressive Arts, Health and Wellbeing, Literacy, Media Studies|
|Subject Matter||Advertising, Food, Marketing|
|Who||Scottish Co-operative Wholesale Society (sponsor)|
|Attributes||Black and White, Sound|