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Unitas Oats

TV advert for a traditional breakfast product

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A Co-operative advert for Unitas Oats featuring a family dancing around the breakfast table before they sit down to eat their porridge.

Questions & Activities


  • What differences are there between the music in this advert and the Hendry's Cola advert?
  • Who is each advert aimed at and how do you know?
  • How is the brand established in each advert?
  • How does the music work with the visuals to appeal to the target audience?
  • What do you think the advertiser wants you to think, know, feel about each product (find out more about 'connotation')?


Storyboard a short advert for a product of your choice.

Research the popularity of breakfast cereals including porridge. Which brands are the market leaders?

Find some other archive adverts for 'breakfast oats' or porridge. Create a presentation on how similar or different they are over time.

Clip Details

Record Id 007-000-000-189-C
Resource Rights Holder By kind permission of The Co-operative Group Limited
Project Ref 1029
Date 1956
Genre Advert
School Subject Expressive Arts, Health and Wellbeing, Literacy, Media Studies
Subject Matter Advert, Food, Family, Marketing
Who Scottish Co-operative Wholesale Society (sponsor)
Where Home
Attributes Black and White, Silent
Clip Length 0:38
Film Length 0:38