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Margarine Cartoon

Animated advert from 1965

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Co-operative advertisement for the popular Bluebell Margarine brand featuring a cartoon woodpecker.

Questions & Activities


  • What are the selling points made for this margarine?
  • What does this advert tell you about the product?
  • Who is the advert aimed at?
  • What do you think of the voices you hear?
  • Why was eating margarine seen as a good thing in the 1960s but is not considered healthy today?


Create some music to go over this advert (but keep in the original sound effects).

Create your own foley track for the margarine cartoon - use simple objects to make the sound effect of the bird pecking at the margarine packet. Add other sound effects as you wish.

Research the uses for margarine. Compare scientific research on margarine and butter to see which is considered healthier.

Make a cake using margarine, and another using butter. What are the differences you notice? Which tastes nicer?

Research the money system that is used in this advert and make a chart to convert it into today's money.

Clip Details

Record Id 007-000-000-183-C
Resource Rights Holder By kind permission of The Co-operative Group Limited
Project Ref 1015
Date 1965
Genre Advert, Animation
School Subject Expressive Arts, Health and Wellbeing, Numeracy, Mathematics, Music
Subject Matter Advert, Animation, Food
Who Scottish Co-operative Wholesale Society (sponsor)
Where Glasgow
Event Advert, Food
Attributes Black and White, Sound
Clip Length 0:24
Film Length 0:24