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Co-op Adverts from the 1950s and 1970s

Advertising for a variety of products including shoes, groceries, cigarettes, furniture, clothes

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A compilation of Co-operative advertising from the 1950s and 1970s.

  • Advert 1 (00:00 - 01:05): Shoes (1950s) "Triona" shoes for women and "Morven" sports and business shoes for men.
  • Advert 2 (01:06 - 01:25) Bluebell Margarine (1950s) Bluebell margarine advertised at 10 1/2d per 1/2 lb.
  • Advert 3 (01:29 - 01:35) Cogent Cigarettes (1950s) Cogent Cigarettes advertising as the 'The Cigarette Masterpiece'.
  • Advert 4 (01:36 - 02:15) Lofty Peak Flour (1950s) A woman in a kitchen describing the benefits of using Lofty Peak Flour.
  • Advert 5 (02:18 - 02:41) Wheatsheaf Bread (1950s) A delivery man delivers Wheatsheaf bread to a house.
  • Advert 6 (02:43 - 03:20) Sauces (1950s) SP sauce and tomato ketchup - tasty mealtime 'twins'.
  • Advert 7 (03:21 - 03:50) Animated musical Co-op Advert (1950s) Musical cartoon for shopping at the Co-op with two women dancing in the aisle.
  • Advert 8 (03:51 - 04:19) Animated Co-op Advert for a variety of products (1950s) Musical cartoon for Value Furniture, Children's Wear, Men's Wear, Knitwear and Cogent Cigarettes.
  • Advert 9 (04:20 - 04:48) Animated musical advert (1950s) Musical cartoon for the Co-op and the variety of products on offer.
  • Advert 10 (04:49 - 05:18) Animated musical advert (1950s) Another musical cartoon for the Co-op for Knitwear, Children's Wear, Footwear, Men's Wear, Furniture, Groceries.
  • Advert 11 (05:22 - 05:51) New Supermarkets (1970s) Advert for new Co-op supermarkets. Brands such as 'Clan' are mentioned.
  • Advert 12 (05:54 - 06:23) Co-op Value (1970s) Shopper, 'Mrs Duncan', knocks over a display of cans with her trolly.

Questions & Activities


  • How similar or different are the shoes in the first advert from the shoes people wear today?
  • What brands of margarine can you name today and how are they advertised?
  • Cigarette advertising is banned today. Find out why. Why do you think cigarette advertising was allowed in the 1950s?
  • Find out the meaning of 'Cogent' - why do you think the cigarettes were called this?
  • What was the dividend and what was it used for? Interview someone who remembers shopping at the Co-op and getting their dividend.


Choose a product and design an advertising campaign for it. Design the logo and brand and think about what the benefits are and how you are going to sell your product. Consider your target audience. Film a new advert or produce artwork or a digital presentation to sell your product.

Design a jingle for a product. Make sure you have included all the relevant information in the song.

Storyboard and then film a new advert for a shoe product available today.

How have perceptions of smoking changed over time? Compare posters advertising cigarettes from the 1950s with modern NHS anti-smoking adverts.

Design a campaign to warn people of the dangers of smoking. Think about what age group you are aiming your campaign at and design either a poster, film or role play to put the message across.

Clip Details

Record Id 007-000-002-179-C
Resource Rights Holder By kind permission of The Co-operative Group Limited
Project Ref 1256
Date 1955, 1970s
Genre Advertisement
School Subject Art and Design, Drama, Expressive Arts, Health and Wellbeing, Literacy, Media Studies, Modern Studies, Music
Subject Matter Advert, Food, Fashion, Marketing
Who Scottish Co-Operative Wholesale Society (Sponsor)
Event Advertisement, Fashion
Attributes Black and White, Colour, Sound
Clip Length 6:23
Film Length 06:32