You appear to be using a browser that is no longer supported. You may find that you are unable to use all features on the site. We recommend upgrading or changing your browser, if possible.
Skip to main content
Search... Open this section

Australia Week

Co-op promotional campaign for Australian food products

  • Print All

Description

Co-operative advertisement promoting foods for an Australian themed week. Foods include Ardmona canned peaches and pears, Lofty Peak Flour, Pioneer Custard, SP sauces, tomato ketchup and Australian canned meat. The advert features a female presenter speaking in received pronunciation wearing an Australia hat to encourage you to buy the foods promoted with your shopping.

Questions & Activities

Questions

  • Why do you think the Co-operative decided to create an 'Australia week'?
  • Who do you think the advert was made to appeal to? Why?
  • Look at other Co-operative adverts. What roles do women play in the adverts? Compare and contrast with the way women are represented in modern food adverts.

Activities

Research and calculate the modern price of the products sold during Australia Week.

Create a 1950s, 1960s or 1970s - style advert for a themed food week.

Create and design a menu for an Australian-themed lunch.

Clip Details

Record Id 007-000-000-181-C
Resource Rights Holder By kind permission of The Co-operative Group Limited
Project Ref 0993
Date 1959
Genre Advert
School Subject Art and Design, Expressive Arts, Health and Wellbeing, Media Studies, Numeracy, Mathematics, Geography
Subject Matter Advert, Food, Australia, Marketing
Who Scottish Co-operative Wholesale Society (sponsor)
Event Australia Week
Attributes Black and White, Sound
Clip Length 0:49
Film Length 0:49
© Archive film content and stills licensed by National Library of Scotland and other rights holders. Other Website Content Copyright Creative Scotland.
All Rights Reserved.
Creative Scotland, The Lighthouse, Mitchell Lane, Glasgow G1 3NU