Co-op promotional campaign for Australian food products
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Co-operative advertisement promoting foods for an Australian themed week. Foods include Ardmona canned peaches and pears, Lofty Peak Flour, Pioneer Custard, SP sauces, tomato ketchup and Australian canned meat. The advert features a female presenter speaking in received pronunciation wearing an Australia hat to encourage you to buy the foods promoted with your shopping.
Questions & Activities
- Why do you think the Co-operative decided to create an 'Australia week'?
- Who do you think the advert was made to appeal to? Why?
- Look at other Co-operative adverts. What roles do women play in the adverts? Compare and contrast with the way women are represented in modern food adverts.
Research and calculate the modern price of the products sold during Australia Week.
Create a 1950s, 1960s or 1970s - style advert for a themed food week.
Create and design a menu for an Australian-themed lunch.
|Resource Rights Holder||By kind permission of The Co-operative Group Limited|
|School Subject||Art and Design, Expressive Arts, Health and Wellbeing, Media Studies, Numeracy, Mathematics, Geography|
|Subject Matter||Advert, Food, Australia, Marketing|
|Who||Scottish Co-operative Wholesale Society (sponsor)|
|Attributes||Black and White, Sound|