Unitas Oats
TV advert for a traditional breakfast product
- Description
- Questions & Activities
- Clip Details
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Description
A Co-operative advert for Unitas Oats featuring a family dancing around the breakfast table before they sit down to eat their porridge.
Questions & Activities
Questions
- What differences are there between the music in this advert and the Hendry's Cola advert?
- Who is each advert aimed at and how do you know?
- How is the brand established in each advert?
- How does the music work with the visuals to appeal to the target audience?
- What do you think the advertiser wants you to think, know, feel about each product (find out more about 'connotation')?
Activities
Storyboard a short advert for a product of your choice.
Research the popularity of breakfast cereals including porridge. Which brands are the market leaders?
Find some other archive adverts for 'breakfast oats' or porridge. Create a presentation on how similar or different they are over time.
Clip Details
| Record Id | 007-000-000-189-C |
|---|---|
| Resource Rights Holder | By kind permission of The Co-operative Group Limited |
| Project Ref | 1029 |
| Date | 1956 |
| Genre | Advert |
| School Subject | Expressive Arts, Health and Wellbeing, Literacy, Media Studies |
| Subject Matter | Advert, Food, Family, Marketing |
| Who | Scottish Co-operative Wholesale Society (sponsor) |
| Where | Home |
| Attributes | Black and White, Silent |
| Clip Length | 0:38 |
| Film Length | 0:38 |